Entrepreneurship Excellence Program – Workshop 5 Mastering the art of pitching

WORKSHOP: Mastering the Art of Pitching - Strategies for Personal Branding and Selling Your Idea

This workshop is designed to help individuals learn effective techniques for

building a strong personal brand and presenting their business ideas in a

compelling way. The workshop will cover various aspects of personal branding,

including defining your unique value proposition, creating a brand narrative, and

developing meaningful content for different platforms to stand out from the crowd.

The first part of the workshop will focus on personal branding and how to

effectively communicate your value to potential customers, partners, academia or

investors. Participants will learn how to craft an elevator pitch, create a value

proposition for themselves, and develop content ideas across various channels. We

will explore techniques for identifying your strengths and unique selling points,

and how to leverage these to build a strong personal brand.

The second part of the workshop will dive into the art of pitching your business

ideas. We will discuss various pitching styles, including the elevator pitch, investor

pitch, and sales pitch. Participants will learn how to tailor their pitch to different

audiences, communicate their vision effectively, and build a persuasive argument

for their business idea.

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