WORKSHOP: Mastering the Art of Pitching - Strategies for Personal Branding and Selling Your Idea

27. 06. 2023 | 14.00 Uhr - 18.00 Uhr


This workshop is designed to help individuals learn effective techniques for

building a strong personal brand and presenting their business ideas in a

compelling way. The workshop will cover various aspects of personal branding,

including defining your unique value proposition, creating a brand narrative, and

developing meaningful content for different platforms to stand out from the crowd.


The first part of the workshop will focus on personal branding and how to

effectively communicate your value to potential customers, partners, academia or

investors. Participants will learn how to craft an elevator pitch, create a value

proposition for themselves, and develop content ideas across various channels. We

will explore techniques for identifying your strengths and unique selling points,

and how to leverage these to build a strong personal brand.


The second part of the workshop will dive into the art of pitching your business

ideas. We will discuss various pitching styles, including the elevator pitch, investor

pitch, and sales pitch. Participants will learn how to tailor their pitch to different

audiences, communicate their vision effectively, and build a persuasive argument

for their business idea.








Moreover, throughout the workshop, participants will engage in interactive

activities and receive personalized feedback on their brand messaging and pitch.


By the end of the workshop, participants will have a clear understanding of how to

create a strong personal brand and pitch their business ideas with confidence and



Please note that:

  • This workshop is free of charge, only registration is required.
  • This workshop will be held in English.
  • This workshop is part of the Entrepreneurship Excellence Program and necessary to get your Certificate of Completion. 





The Entrepreneurship Excellence Program is designed for researchers and future

founders to learn the latest entrepreneurial tools and methods like Creativity,

Ideation, Design Thinking, Prototyping, Agile and Pitching in front of an audience,

to be applied in their field of research or new business idea.


You will:

  • Develop your skills with hands-on workshops. 
  • Get immediate feedback from a multidisciplinary group.
  • Discover your potential as an entrepreneur. 
  • Meet Startups and scientist with experience in the field.





The program is totally flexible – you can participate in as many workshops as you

want. By completing the program, you will get a certificate of accomplishment

either on an academic track for those who want to learn the new methods to be

used in academia, or an entrepreneurship track, for the future founders who would

like to start a journey in entrepreneurship.


More info 



Sprache:                                    English

Building 33, Room 1111, 1.OG.
Free of charge
Termin übernehmen: