WORKSHOP: Mastering the Art of Pitching - Strategies for Personal Branding and Selling Your Idea
This workshop is designed to help individuals learn effective techniques for
building a strong personal brand and presenting their business ideas in a
compelling way. The workshop will cover various aspects of personal branding,
including defining your unique value proposition, creating a brand narrative, and
developing meaningful content for different platforms to stand out from the crowd.
The first part of the workshop will focus on personal branding and how to
effectively communicate your value to potential customers, partners, academia or
investors. Participants will learn how to craft an elevator pitch, create a value
proposition for themselves, and develop content ideas across various channels. We
will explore techniques for identifying your strengths and unique selling points,
and how to leverage these to build a strong personal brand.
The second part of the workshop will dive into the art of pitching your business
ideas. We will discuss various pitching styles, including the elevator pitch, investor
pitch, and sales pitch. Participants will learn how to tailor their pitch to different
audiences, communicate their vision effectively, and build a persuasive argument
for their business idea.
Moreover, throughout the workshop, participants will engage in interactive
activities and receive personalized feedback on their brand messaging and pitch.
By the end of the workshop, participants will have a clear understanding of how to
create a strong personal brand and pitch their business ideas with confidence and
impact.
Please note that:
- This workshop is free of charge, only registration is required.
- This workshop will be held in English.
- This workshop is part of the Entrepreneurship Excellence Program and necessary to get your Certificate of Completion.
ABOUT THE EEP
The Entrepreneurship Excellence Program is designed for researchers and future
founders to learn the latest entrepreneurial tools and methods like Creativity,
Ideation, Design Thinking, Prototyping, Agile and Pitching in front of an audience,
to be applied in their field of research or new business idea.
You will:
- Develop your skills with hands-on workshops.
- Get immediate feedback from a multidisciplinary group.
- Discover your potential as an entrepreneur.
- Meet Startups and scientist with experience in the field.
CERTIFICATE OF ACCOMPLISHMENT
The program is totally flexible – you can participate in as many workshops as you
want. By completing the program, you will get a certificate of accomplishment
either on an academic track for those who want to learn the new methods to be
used in academia, or an entrepreneurship track, for the future founders who would
like to start a journey in entrepreneurship.
Sprache: English