At the beginning of a design process, the basis of a product and user interface design (UIX) is formed through design
research and testing of a solution. During this stage, the target group is interviewed to identify hardware/software
problems as precisely as possible. During the so-called “design sprints”, findings from the interviews mentioned above
form the basis of a product (or a solution) through the creation of the prototypes, aka “rapid prototypes”.
To create a product that fits the needs of the target group(s) well, feedback from those group(s) is collected after each
design sprint. Thus, step by step, sprint after sprint, the designed solution becomes more precise and concrete.
In the further stages of the design process, information on industrial production and details about a business model
flow into the process, becoming equally essential parts of it. A market penetration plan is established through precise
marketing planning and team activity coordination.





We offer design training, consulting, and workshops on military and civilian topics. To tailor our offer to your needs, we
accompany you in the design process and provide you with knowledge of design thinking methodologies. Our
knowledge is based on concrete examples from industry and design history. We will teach you to recognise recurring
patterns and structures in design processes so that you can use this knowledge in your own work topics and group
  • Design theory as an elective module:
    - Design Thinking
    - Defending Democracy: Design & War
    - Studium Plus: Design Thinking, 3-day intensive course.
  • Our consulting services:
    - Design & Product Development
    - Design vs. Business (In cooperation with Dr. Manoj Nimbalkar)
  • Workshops on
    - Design Thinking, from 8 persons, 1-day workshop: Processes & Overview.
    - Design thinking, industrial design, and brand development accompanying your product development (workshop
planning after the initial meeting).



We provide professional support for students’ intrapreneurship projects, startups, and soldiers.
For example, students’ intrapreneurship projects often arise during the elective Design (Thinking) modules and can be
further developed to create a "Minimum Viable Product". 
We advise intrapreneurs from the BW environment and external entrepreneurs (UniBw) on their products and (or) 
services. At founders@unibw you will find technical support through all design process steps up to the market launch.