Curriculum Vitae of Prof. Dr. Rennhak

Curriculum Vitae

1991-1994

Bachelor's degree in Business Administration from the University of Augsburg;
Graduation as Baccalaureaus Oeconomiae

1994-1995

Studied economics at Wayne State University, Detroit;
Graduation as Master of Arts

1995-1997

Studied business administration at the University of Augsburg;
Graduation as Diplom-Kaufmann

1997-1998

Management Consultant at Booz Allen Hamilton in the Communication, Media & Technology Practice

1998-2001

Research assistant at the Institute for Market-Oriented Management at LMU Munich with Prof. Dr. Manfred Schwaiger;
Promotion to Dr. oec. publ.

2001-2003

Senior consultant and project manager at Booz Allen Hamilton in the Communication, Media & Technology Practice

2003-2004

Professor of Marketing at Munich Business School

2004-2013

Professor of Marketing at the ESB Business School Reutlingen

Guest Professorships

• Zagreb School of Economics and Management
• SP Jain Mumbai
• Polytechnical State University, St. Petersburg
• Haaga-Helia, Helsinki    

Editorials

• Reutlingen Discussion Papers on Marketing & Management
• Munich Papers on Marketing & Media

Referee

including International Marketing Review, the Hawai'i International Conference on System Science, Marketing Review St. Gallen and the publishers McGrawHill and Springer