Any development of technologie (independent if software or hardware) requires acceptance by the final end-users, which highly influence the success on the targeted market. Thus, it is essential to understand (1) the current market, (2) the different stakeholder groups including their needs and wishes, (3) the required investigations, and (4) the expected influences to existing technologie. With this knowledge in place an individual business model and recommendations for sustainability can be defined.
Therefore, it is recommended to apply our developed 4-step tool chain combining well-accepted methods (e.g., CANVAS and Value-Network-Analysis) with newer methods (e.g., tussle analysis and Terrenghi's method) in order to define a proper business model and sustainability recommendation. It requires a well-defined scenario as initial input. Further input can include individual experiences and detailed technical knowledge. Each step creates specific output that can be used on its own for the individual purpose of the method applied. Within the approach proposed here the output is in return used as input for the next step of the method. Additionally, discussions between developers and target customers need to be included in the process of the tool-chain in order to receive feedback for each step of the process.
This tool-chain is partly standardized by the ITU.
Photos: © SeCoSys/Schmitt