Course Language: German
This is an elective course in the complementary study program (I and II).

The acquisition of information is highly significant both for research and for management decision-making. This course aims to enable students to conduct independent empirical studies as well as to critically evaluate and interpret the results of other empirical research.

The course begins by introducing qualitative and quantitative research approaches. It then focuses on quantitative research, covering topics such as the measurement of constructs (e.g., attitudes), questionnaire design, and experiments. Basic data analysis methods (e.g., analysis of variance, linear regression analysis) from Statistics II will be revisited and applied using the statistical software SPSS.

Note: The knowledge imparted in this course is highly recommended for writing final theses (both for conducting your own empirical studies and for understanding empirical secondary sources), for participating in the professorship’s project studies, and for attending the master's courses offered by the professorship.

Lecture (2 contact hours per week) and SPSS lab (1 contact hour per week)
Trimester: Please refer to current announcements!