Konferenzbeitrag EMAC Paper der Professur "When adding regret to fear appeals harms message effectiveness: The moderating role of consumers’ risk perception" angenommen für die 2022 EMAC Annual Conference, Budapest.
Konferenzbeitrag EMAC Paper der Professur "Promoting Vaccines Among Vaccine-Hesitant Message Receivers: When Adding Regret and Emphasizing Similarity Backfire" angenommen für die 2022 EMAC Annual Conference, Budapest.
Konferenzbeitrag AMA Marketing & Public Policy Paper der Professur "How the effect of adding regret to fear appeals depends on the perceived likelihood of the negative event" angenommen für die AMA Marketing and Public Policy Conference 2022, …
