Talks

November 19, 2009: Real Business Impact for the Semantic Web: GoodRelations & RDFa for Deep Comparison Shopping on a Web Scale
Invited talk at the Semantic Web Meetup Zurich, Switzerland.

November 19, 2009: The GoodRelations Ontology: Upcoming Research Challenges for the Semantic Web Community,
Dynamic and Distributed Information Systems Group (Prof. Abraham Bernstein), Department of Informatics, University of Zurich.

November 18, 2009: Using GoodRelations
Jon Udell interviews Martin Hepp for his "Interviews with Innovators" podcast on the IT Conversations network, the longest-running podcast on the planet.

October 1, 2009: Web 3.0. für Spezialversender: Weniger Preiswettbewerb durch maschinengeeignete Produktbeschreibungen im WWW
Deutscher Versandhandels-Kongress, Wiesbaden, Germany.

September 2, 2009: Product Variety, Consumer Preferences, and Web Technology: Can the Web of Data Reduce Price Competition and Increase Customer Satisfaction?
10th International Conference on Electronic Commerce and Web Technologies (EC-Web 09), Johannes Kepler University of Linz , Linz, Austria.

June 23, 2009: Ihr Unternehmen im Web 3.0: Mehr Sichtbarkeit mit eCl@ss und GoodRelations
Webcast / On-line talk at eClass e.V.

June 15, 2009: Semantic Web-based E-Commerce: The GoodRelations Ontology
Semantic Technology Conference, San José, CA, USA.

June 3, 2009: Lighting Talks at the 6th Annual European Semantic Web Conference (ESWC2009), Heraklion, Crete, Greece:
Title: What Makes for A Good Ontology?
Description: In this Lightning Talk, I argue that the most important characteristic of a good ontology is the quality of the categories defined, i.e. to which degree the ontology provides categories that are valid (1) over time, (2) across individuals, and (3) across contexts.
Slide as PDF

April 29, 2009: Web 3.0 - The Web of Data for E-Commerce: RDF, OWL, GoodRelations, and Yahoo SearchMonkey
Online Marketing-Gipfel 2009, Wiesbaden, Germany.

April 28, 2009: E-Business on the Web of Data: The GoodRelations Vocabulary
Zweipol GmbH, Offenbach, Germany.

April 2, 2009: Semantic Web-based E-Procurement
Industry Workshop "Produktivität im Vertriebsprozess durch Interoperabilität", organized by the Deutsches Forum für Interoperabilität e.V., Konstanz, Germany

April 1, 2009: eCl@ss-Daten im World Wide Web: Mehr Sichtbarkeit für Ihr Unternehmen
Annual eCl@ss Member Meeting, Düsseldorf, Germany

March 18, 2009: "The World Wide Web and the Wealth of Nations: Does IT Matter?"
Inaugural Lecture, Universität der Bundeswehr München, Neubiberg, Germany

October 30, 2008: Lighting Talks at the 7th International Semantic Web Conference (ISWC 2008), Karlsruhe, Germany:
Talk 1: Building Vocabularies: Which Terms Are Most Valuable - The Most Popular, the Frequent, or the Rare?
Description: When we design ontologies for the Semantic Web, we can mostly not include all potential conceptual elements due to time and resource constraints. But which ones should we include: The frequent ones or those on the long tail?
Slide: talk1 (PNG)

Talk 2: We must find an efficient notion of identity
Description: The current Web and Semantic Web stack requires that conceptual elements defined by a URI represent a clearly defined set of objects. In this talk, I argue that the choice of the notion of sameness must not be done arbitrarily but such that the reuseability of data in new contexts is maximed; and that this is an important and difficult design decision.
Slide: talk2 (PNG)

Talk 3: In and Out of Popular Structures: A Hidden Bottleneck for Ontology Adoption
Description: In order to be adopted by broad audiences, Web ontologies must not make more subtle conceptual distinctions than popular database schemes support; otherwise, populating the knowledge base is unfeasible for potential publishers of data. On the other hand, our structures must be subtle enough to allow rule-based import of Web data into common target structure.
Slide: talk3 (PNG)

October 28, 2008: OntoNaviERP: Ontology-supported Navigation in ERP Software Documentation
7th International Semantic Web Conference (ISWC 2008), Karlsruhe, Germany
See here for a PDF version of the slides and here for a Web version of the slides (HTML/PNG).

October 16, 2008: The GoodRelations Ontology: Making Semantic Web-based E-Commerce a Reality
Invited talk in the Ontolog Emerging Ontology Showcase series (on-line), session 2.
Click here for the slides and here for a podcast / MP3 recording. (Hint: When listening to the recorded session, it is recommended that you have the slide set opened. Slide numbers will be announced so that you can sync what you see with the recorded talk.)
Click here for a slidecast (slides and audio track) at slideshare.net.

October 3, 2008: E-Business Vocabularies as a Moving Target: Quantifying the Conceptual Dynamics in Domains
16th International Conference on Knowledge Engineering and Knowledge Management (EKAW2008), Acitrezza, Italy

October 3, 2008: GoodRelations: An Ontology for Describing Products and Services Offers on the Web
16th International Conference on Knowledge Engineering and Knowledge Management (EKAW2008), Acitrezza, Italy

September 17, 2008: Ontology Economics
Invited talk at the International Workshop on Web Information systems 2.0: Social, Economical, and Technological Challenges, VUB - STAR Lab, Brussels, Belgium

April 16, 2008: Community-driven Ontology Construction using the myOntology Platform
eBSemantics Workshop, Vienna, Austria

September 25, 2007: Semantic Business Process Management in ERP-centric Environments
Invited talk at SABRE 2007 Conference - Software, Agents, and Services for Business, Research, and E-Sciences, Leipzig, Germany

June 4, 2007: GenTax: A Generic Methodology for Deriving OWL and RDF-S Ontologies from Hierarchical Classifications, Thesauri, and Inconsistent Taxonomies
4th European Semantic Web Conference (ESWC 2007), June 3-7, Innsbruck, Austria

April 25, 2007: ProdLight: A Lightweight Ontology for Product Description Based on Datatype Properties
10th International Conference on Business Information Systems (BIS 2007), April 25-27, Poznan, Poland

March 1, 2007: An Ontology Framework for Semantic Business Process Management
8th international conference Wirtschaftsinformatik 2007, February 28 - March 2, 2007, Karlsruhe, Germany