Verena Hofmann

Dr. Verena Hofmann


 

Forschungsschwerpunkte


  • Emotionsarbeit und emotionale Ansteckung
  • Kommunikation
  • Psychische Belastungsfaktoren am Arbeitsplatz                

Akademischer Werdegang


Seit 09/2017       Wissenschaftliche Mitarbeiterin an der Universität der                                      Bundeswehr

2013-2017           Wissenschaftliche Mitarbeiterin Universität Innsbruck

2013-2016           PhD Studentin an der Universität                                                                  Innsbruck                       

2008-2012           Betriebswirtschaftliches Bachelorstudium an der                                            Universität Innsbruck

2008-2013           Bachelor- und Masterstudium der Psychologie an der                                      Universität Innsbruck

Publikationen


Stokburger-Sauer, N. & Hofmann, V. (2017). Art Sponsorship Success: An Empirical Investigation
into Sponsor Recall and the Ambiguous Role of Visitors’ Involvement. Marketing ZFP, 39 (1), 4-15.

Hofmann, V. & Stokburger-Sauer, N. (2017). The Impact of Emotional Labor on Employees’ Work-Life Balance Perception and Commitment: A Study in the Hospitality Industry. International Journal of Hospitality Management, 65, 47-58

Oberhofer, M., Füller, J. & Hofmann, V. (2014). Tryvertising: What Makes Consumers Share Product Innovations with Others?.  Association for Consumer Research Conference (ACR), Baltimore, MD, October 23-26, 2014. [VHB‐JQ3: C]

Konferenzbeiträge


Hofmann, V. & Stokburger-Sauer, N. (2014). The Role of Emotional Contagion in Service Encounters. Proceedings of the 43rd EMAC Conference 2014, Valencia, Spain, June 3-6, 2014. [best paper-award based on a doctoral dissertation finalist]

Höge, T., Hofmann, V. & Stokburger-Sauer, N. (2014). The Relationship between Work-Life Balance, Emotional Labor and Affective Commitment - An Empirical Study in the Hotel Industry. Proceedings of the 43rd EMAC Conference 2014, Valencia, Spain, June 3-6, 2014.

Hofmann, V., Oberhofer, M. & Stokburger-Sauer, N. (2014). The Role of Positive Emotion Display in Advertisements. 1st World Congress on Facial Expression of Emotion (WCFEE 2014). Book of Abstracts. Porto, October 9-11, 2014.

Hofmann, V., Schatz, L. & Stokburger-Sauer, N. (2015). Service Employees’ Emotion Displays in Service Interactions – The Role of Gender, Service Environment Perception and Authenticity. Presented at Brand Camp. Obergurgl, Austria. 

Hofmann, V., Schatz, L., Stokburger-Sauer, N., Oberhofer, M. & Füller, J. (2015). The Role of Emotion Display in Advertisements. FACS Conference, Geneva, Switzerland, July 6-7, 2015.

Hofmann, V. & Stokburger-Sauer, N. (2015). Emotional Contagion and Customer Satisfaction in Service Interactions: The Role of the Service Environment Perception und Store Busyness. Frontiers in Service Conference, San Jose, USA, July 9-12, 2015.

Schatz, L., Hofmann, V. & Stokburger-Sauer, N. (2015). The Role of Service Employees’ Emotion Display in Service Recovery. Proceedings of the 44th EMAC Conference 2015, Leuven, Belgium, May, 26-29, 2015. [best paper-award based on a doctoral dissertation finalist]

Hofmann, V., Oberhofer, M., Füller, J. & Stokburger-Sauer, N. (2015). Emotions in Tryvertising: The Impact of Emotional Change on Customer Response Behavior. Proceedings of the 44th EMAC Conference 2015, Leuven, Belgium, May, 26-29, 2015.

Schatz, L., Hofmann, V. & Stokburger-Sauer, N. (2016). Emotional Contagion and Word-of-Mouth in Social Media Communication - The Role of the Message's Source. AMA Winter Marketing Educators’ Conference, February 26-28, Las Vegas (NV), USA.

Stokburger-Sauer, N., Hofmann, V. & Schatz, L. (2016). The Role of Emotional Contagion in Service Recovery. AMA Winter Marketing Educators’ Conference, February 26-28, Las Vegas (NV), USA.

Hofmann, V., Schatz L. & Stokburger-Sauer, N. (2016). Does the Endorser’s Smile in Destination Ads Affect Consumer Response? The Case of Strong Versus Weak Destination Brands. 19th AMS World Marketing Congress, July 19-23, Paris, France.

Hofmann, V. & Stokburger-Sauer, N. (2016). The Interaction Effect of Service Employees' Emotion Display and Gender on Customer Responses: The Service Environment's Role. 19th AMS World Marketing Congress, July 19-23, Paris, France.

Schatz, L. et al. (2016). The Role of Endorser’s Emotion Display and Social Tie in Social Media Communication. Proceedings of the 45rd EMAC Conference 2016, May 24-27, Oslo, Norway.

Hofmann, V., Teichmann, K., Stokburger-Sauer N., & Wetzels, M. (2016). Symbiotic Customer-Employee Interactions as Driver of Customer Response Behavior in Service Relationships. Proceedings of the Servsig Conference 2016, June 18-19, Maastricht, Netherlands.

Stangl, B., Reutterer, T., & Hofmann, V. (2016). Emotional Service Experience in Serial Service Encounters. Proceedings of the Frontiers in Service Conference 2016, June 23-26, Bergen, Norway.

Hofmann, V. & Stangl, B. (2017). Emotional and Cognitive Drivers of Customers’ Expectation Update. Proceedings of the Frontiers in Service Conference 2017, June 22-25, New York, USA.

Schoner-Schatz, L., Stokburger-Sauer, N. & Hofmann, V. (2017). Successfully Promoting Services Through Social Media: The Role of Emotional Contagion and the Message‘s Source presented as poster at Frontiers in Service Conference 2017, June 22-25, New York, USA. [best poster award finalist]

Schoner-Schatz, L., Stokburger-Sauer, N. & Hofmann, V. (2017). Emotional Contagion in Social Media Communication: An Unconscious and Conscious Process?. Proceedings of the 46th EMAC Conference 2017, May 23-26, Groningen, Netherlands.

Projekte


2014      TVB-Social Media Ranking

2015      TVB-Social Media Ranking

2017      Brand Equity und Online Marketing (L'Image GmbH)

Zusatzqualifikationen


Trainer C-Breitensport Segeln