Overview compulsory modules

Market and brand communication
This module is designed over two trimesters.

NPO: Non-profit and political communication 
This module lasts two trimesters and covers theories, issues and practical applications of political communication.

Campaigns, crisis and issues management
This module is designed over one trimester.


Selected optional compulsory modules

  • Strategic management
  • Leadership: approaches, results and criticism of leadership research
  • Crisis communication and conflict management, case studies of different organizational and practical fields
  • Intercultural communication
  • Investment and financing in media companies
  • Controlling in media companies
  • Applied business politics
  • Public financing in democracies
  • Contemporary jurisdictional issues in the media and business sectors
  • Innovation management of digital media

Further information regarding compulsory modules and optional compulsory modules can be found in the module handbook (in German).


Dep. of Business Administration

B. 36, Room 0161
Tel. +49-(0)89-6004-4255
Fax. +49-(0)89-6004-2262