Concept and aim – focus area Strategic Communication
Students who decide to choose the focus area strategic communication will be educated to become communication managers. Thereby, this course program offers comprehensive insights into the new research area of business administrative management studies, as well as into the social-sciences oriented communication research. At this point we clearly differentiate between political communication, public affairs and corporate communication. Also, strategic communication means the integration of internal and external communication into an organization’s management. Communication management is hereby part of the strategy finding and application within the organization.
The following images show communication managers’ employment opportunities today. Thereby, three areas must be differentiated: organization communication, corporate communication and political and non-profit communication.
Occupational fields of strategic communication – organizational communication:
Occupational fields of strategic communication – corporate communication:
Occupational fields of strategic communication – political and non-profit communication: