Concept and aim – focus area Journalism Studies

Central aspects of the focus area journalism studies are on the one hand the introduction into scientific work and on the other hand the preparation for a qualified occupation in various journalistic professions. Thereby, study fields such as journalism research, media change, as well as journalistic key competences and action skills play an important role. Graduates of the M.A. degree program should gain responsible positions – according to their individual profiling through optional compulsory modules and projects – in the following areas:



Graduates are demanded by media companies, medium-size companies with media departments, corporate enterprises and federal institutions due to their management competences and publicist-journalistic communication skills acquired through an interdisciplinary education. 

Dep. of Business Administration

B. 36, Room 0161
Tel. +49-(0)89-6004-4255
Fax. +49-(0)89-6004-2262