Research at the Institute of Journalism

The institute’s professors are involved in research and developments in their corresponding subject areas. You can also find detailed information on their websites.

Current research topics at the institute:

  • Social media content (Prof. Dr. Gabriele Goderbauer-Marchner)    

  • Crisis publication (Prof. Dr. Gabriele Goderbauer-Marchner)

  • Crossmedia journalism (Prof. Dr. Sonja Kretzschmar)

  • Mobile communication (Prof. Dr. Sonja Kretzschmar)

External cooperations

On top of that there are multiple cooperations with companies and others academic institutions:

  • Prof. Dr. Gabriele Goderbauer-Marchner is a reviewer for the accreditation agency FIBAA, for various universities and for theHanns-Seidel-Stiftung. She is a member of the DGPuK (Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft) and of the Press Club Munich. She is also involved in the IQ Initiative for Quality in Journalism and chair in the Bavarian Television Academy. Together with the Hochschule Würzburg-Schweinfurt, Mrs. Goderbauer-Marchner develops courses for the vhb Virtuelle Hochschule Bayern.  She organises expert conferences in collaboration with the Dachverband MedienCampus Bayern.

  • Prof. Dr. Sonja Kretzschmar is a reviewer for the accreditation agency Acquin, a member of the DGPuK (Deutsche Gesellschaft für Publizistik und Kommunikationswissenschaft), ECREA (European Communication Research and Education Association), ICA (International Communication Association), the project team „local journalism“of the Bundeszentrale für politische Bildung (BpB), and the “Expert Panel Television” of the Bayerischen Rundfunks (BR).

Dep. of Business Administration

B. 36, Room 0161
Tel. +49-(0)89-6004-4255
Fax. +49-(0)89-6004-2262